Hyundai & Genesis
Role: Creative Director
As a Creative Director at Envoy, my role was centered around leading the design efforts for retainer clients Hyundai and Genesis, focusing on their owner apps and web platforms. From conceptualization to execution, I directed the creative vision, ensuring that every aspect of the design aligned seamlessly with the brands' identities and objectives. This involved collaborating closely with cross-functional teams to deliver innovative and user-centric solutions that elevated the digital experience for Hyundai and Genesis customers. It was a dynamic and rewarding experience, driving creativity and pushing boundaries in the automotive industry.
Genesis App Redesign
In the redesign of the Genesis app, our primary focus was to revolutionize the user experience by transforming the app into the ultimate hub for owners to access everything related to their vehicles. At the heart of this redesign was the strategic decision to replace the physical key with a digital solution, empowering users with seamless and convenient access to their vehicles. This transition not only modernized the ownership experience but also laid the foundation for a more integrated and intuitive platform. Through collaborative efforts with our design and development teams, we reimagined every aspect of the app interface to ensure ease of navigation and accessibility to vital information such as maintenance schedules, vehicle diagnostics, and exclusive owner benefits. The result was a transformative digital ecosystem that not only enhanced user engagement but also solidified Genesis' commitment to innovation and customer-centricity in the automotive landscape.
Home Screen
The home screen is designed to be simple and clean. We want the customer to be able to quickly see statuses and take quick actions on the most used features. Supreme ease is the absolute focus.
Climate
Following the same pattern as charging the climate controls utilizes a dynamic design that will change colors based on cooling or heating. Using the car render will also allow the user to see the status at a quick glance.
Charging
The charging screen is designed to be dynamic and simple. Utilizing state changes and the 3D render we can quickly present the user with the info they need.
Maps
Maps follows best in class UX practices to allow the user to quickly find what they are looking for. Clear buttons on the map page and well laid out route planning create a cohesive repeatable system.