The thing that I love most about design is the immeasurable impact it has on people and the decisions that they make, without them even knowing it. We live in a visual world with amazing art and design all around us. When I get a project and start designing, I strive to create something that makes people stop and look. I want people to remember what it is that I've created. Problem solving is something that I have always been drawn to and design has proven to be the most difficult, but satisfying, problem to solve yet. Every project that I have the opportunity to be a part of brings forth new challenges and things that I have not yet seen or considered. I approach projects with equal consideration in function and aesthetic, because in the end I am not just an artist; I am a communicator, a problem solver, and design is my language.
I like to sip suds as much as the next guy, so when I was approached by a bar owner who was looking for a logo and label design for his in house beer I was excited. The main thing this bar owner wanted to accomplish was to create something that would appeal to the people who spent the most time at his bar, ages 21-35. I aimed to capture millennials lifestyle with a cohesive aesthetic.
MOOD MAG: SNEAKERHEADS
"Mood Mag" publication, based on what moves people, gave me the chance to design three pages for a digital article about one of my biggest hobbies, sneakers. Discussing what it truly means to be a sneakerhead, the article touches on the explosion of sneaker collecting and what goes on in the world of shoes.
WORLD CUP FEVER
During the last World Cup in Brazil, I couldn't help but get swept up by all the action that is the greatest sporting event in the world. Watching games throughout the tournament, I decided that for every game I watched I would do a redesign of the uniforms for the teams playing. Designing a uniform for a country is something I found inspiring, because unlike a professional team that represents a much smaller fan base, a country represents who people are and their way of life
BRASS RESTAURANT & BAR
A small new restaurant Brass, sought me out for the branding of their restaurant and bar. Brass is a reference to the owners roots in New Orleans and love of Bourbon Street jazz music.
LOS ANGELES RAMS REBRAND
A year ago when the thought of the Rams moving back to Los Angeles was just pie in the sky, I decided I would rebrand a potential move. Being in Los Angeles for more than 50 years, the Rams have a remarkable visual history in Southern California. My goal was to return the team to greatness and make a clean break from the current logo form and uniforms.
FICE GALLERY APPAREL
Fice is Salt Lake's go to spot for sneakers and streetwear. The sneaker/art culture has been growing like a weed for the last five years in SLC, and Fice has been right at the fore front. Fice is a store that is not afraid to push the envelope in a city that is known to be conservative. Fice specializes in community, being the only sneaker shop in Salt Lake who not only let's customers camp out for limited releases, but also gives them pizza. The frequent art shows they host give local artist a chance to display edgy and new work that would otherwise be pushed aside in Utah. Fice is truly unique, so when I was first approached by the owner to design apparel for them I couldn't think of a place I'd rather lend my design expertise to. Giving me almost complete creative control, Fice laid out only a couple things they were in to: space, the Illuminati, vintage and anything and everything Salt Lake.
Voyager was a new innovative take on low cost local air traveler that was brought to me for a new brand identity.
SOCIETY6 X IN4mATION HATS
Starting in February, Society6 got together with In4mation, a lifestyle brand based out of Hawaii known for their distinctive "HI" logo. Opening up collaboration, Society6 asked artists from around the world to submit art to be featured on limited edition hats. In edition to the hats featuring the "HI", I was asked to design two limited edition hats that featured a new S6 monogram, as well as represented Society6, and would appeal to the diverse demographic that purchases from us.